Premier Motors New & Events

UAE dealership stages largest F-150 parade with more than 200 vehicles to Sharjah’s Badayer desert
Premier Motors launched the Ferrari Portofino, for clients prior to the new V8 Grand Tourer’s regional launch at the Dubai International Motor Show.
Premier Motors raises the bar in Sharjah Jaguar Land Rover customers to be dropped back in style from service appointments.
The Ferrari Owners Club UAE members had an exclusive private preview of the Prancing Horse marque’s newest V8 GT, the Portofino, prior to its regional launch at the Dubai International Motor Show.
Jaguar’s Stellar Dubai International Motor Show Line-up Will Be Its Biggest Yet at Region’s Premier Six models are making their Middle East debut, including one hero appearance by an all-new...
Let Jaguar Land Rover‘s Innovation Lab and Formula E racing simulator take you on an immersive journey at the Dubai International Motor Show
One of the most hotly anticipated vehicles announced by Land Rover, the Range Rover Velar, has arrived at Premier Motors showrooms.
Premier Motors launched the 2018 GranTurismo and GranCabrio at the Dubai Autodrome marking the regional debut of the Italian luxury sports cars.
New Range Rover Velar delivers five-star Euro NCAP safety, elegant interior design and beautifully balanced exterior
29th – 30th September 2017 Dubai – Abu Dhabi. Premier Motors, the official importer-dealer for Ferrari in the UAE, celebrates the 70th anniversary of the legendary Italian brand.
Premier Motors, the official Ferrari importer-dealer in the United Arab Emirates, opened a brand new service centre near the Dubai Police General Department of Traffic - Al Barsha branch.
55,000 square metre facility includes dedicated pre-owned car showrooms for Ford, Lincoln, Jaguar, Land Rover and Maserati; a new Ferrari and Maserati service centre, and central staff training...
New JAGUAR E-PACE Rolls into the Record Books
The recently launched, impressively-elegant, all-new Lincoln Continental has made an impressive entry into the UAE market to an enthusiastic response across the emirates, according to Premier Motors.
Following its international launch at the Geneva International Motor Show in March, the Maserati GranTurismo ‘Special Edition’ has arrived at Premier Motors showroom in the UAE.
A Ford F-550 Super Duty delivery truck belonging to Premier Motors, the official importer-dealer for Ford vehicles in the UAE, has driven more than a million kilometres in 2014 days, or just over five...
Premier Motors and Land Rover are the official automotive sponsors of the Nad Al Sheba Sports Tournament #NASST for the fourth consecutive year.
First four-seater Ferrari with a V8 engine is now at Premier Motors, Dubai and Premier Motors, Abu Dhabi
Jaguar track experience at YAS Marina Circuit, Abu Dhabi
Jaguar F-PACE has been voted as the best and most beautiful car in the world in 2017
Maserati model range showcased at Dubai Autodrome
Premier Motors is world’s first dealer to launch new V12 Prancing Horse
Premier Motors sponsors the Marmoum Heritage Festival 2017
Jaguar Land Rover scooped up three prestigious motoring accolades at the fourth edition of the 2017 Middle East Car of the Year Awards (MECOTY) that were held in Dubai on Thursday, March 30th 2017.
Premier Motors sponsored the US$ 1 million Dubai Gold Cup race at the Dubai World Cup 2017- one of the world’s most glamourous and exciting equestrian events.
One-Make Series Celebrates 25 Years of Racing History
World’s Best Family SUV – the All-New Land Rover Discovery Makes its Debut in the United Arab Emirates
The Maserati Dubai Polo Trophy 2017
Get underway with re-enactment of 125 S driving through the Maranello gates
Premier Motors and Ford sponsored Taste of Dubai 2017
On show a new example of the 70th Anniversary Tailor Made liveries
Maserati At Dubai International Boat Show
World Government Summit 2017 to be powered by luxury Range Rover vehicles from Premier Motors
Premier Motors, together with Maserati, added Italian horse-power to the Bloomberg Square Mile Relay in Dubai as the exclusive automotive partner.
Ferrari Owners Club UAE celebrates F1 Season Finale at Abu Dhabi
Ford Trucks with Premier Motors is showcasing its 2017 line-up of the powerful Construction Series.
Premier Motors and Maserati sponsor the Watch of the Year Awards
Premier Motors Unveiled the New Maserati Quattroporte at Salon Des Grandes Complications
A Luxurious Drive Weekend at Ras Al Khaimah
Premier Motors and Maserati at Pink Polo
Premier Motors and Maserati sponsor Forbes Middle East Awards
Premier Motors has added one more feather to its cap by winning Ford’s coveted The Chairman’s Award for 2015.
The full range of the all-new 2016 Ford Edge is now available at Premier Motors.
Premier Motors have commenced deliveries of the Maserati Levante in the UAE.
14001, 18001, 22301, 28000 and 50001 among accreditations received by dealership