Premier Motors was established in 1982 and represents major European and American automobile manufacturers such as Land Rover, Jaguar, Ford, Lincoln, Ferrari and Maserati across the UAE. Premier Motors’ portfolio also includes commercial vehicles - Ford Trucks in the UAE. As a company, we deal with a discerning customer who demands the best. From this stand point, we created a unique retail and service environment to meet our brands’ expected service standards. The automobiles we sell provide immense pleasure and satisfaction to their owners and we add value by ensuring the joy is uninterrupted. Dedicated service, sales and parts centers in addition to world class personnel provide each customer with a unique ownership experience.