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Al Tayer Motors, the official Ford Trucks importer-distributor in the United Arab Emirates has won the prestigious Champions Award 2023 for its outstanding performance in Sales, After-Sales Services, and Marketing. It is the only company in the Middle East to receive this accolade for the sixth time.
The win comes even as Al Tayer Motors records a strong year for its commercial vehicles business in 2023 with a sales growth of 30 per cent over 2022.
“Winning the Champions Award from Ford Trucks for the sixth time is an extraordinary achievement. It demonstrates the consistency and commitment of the entire team providing exceptional services to our customers and promoting the brand across the UAE. As a major player in this growing region, we play a pivotal role in providing efficient and economical transportation solutions, ensuring seamless operations for major industries. We take pride in leading the way in this ever-evolving environment,” said Ashok Khanna, Chief Executive Officer of Al Tayer Motors.
The UAE dealership delivered a solid performance in 2023 witnessing a strong demand for its Tractor Trucks, especially the 6x4 Tractor Head with new automated transmission. It reported growth of over 800 per cent in the Logistics and Aggregate Transport segments. The dealership also reported a 12 per cent increase in annual service throughput from its Dubai Investment Parks 3S (Sales, Service and Spare Parts) facility, which opened in 2023.
Emrah Duman, Ford Trucks Vice President, commented, "At Ford Trucks, we are committed to empowering our customers with cutting-edge solutions that enhance operational efficiency and drive sustainable growth. Our longstanding partnership with Al Tayer Motors, now honored with the Champions Award for the sixth time, is a reflection of our shared dedication to excellence and customer satisfaction. Together, we have consistently delivered superior products and services, addressing the evolving needs of the UAE market. We are proud to continue this successful journey, bringing innovative technologies and unparalleled support to our customers across the region."
Al Tayer Motors retails the full range of commercial vehicles in the UAE including the Construction series, Road series and Tractors.
