Premier Motors ("PM") respects the privacy of every individual who visits its websites and any information collected about you will firstly be used to fulfill any service you might request and secondly to improve how as a company we serve you. We do this by making appropriate use of the information.
This information will not be disclosed to anyone outside of the ATM Company Group, its affiliated or associated companies, its agencies, dealers or licensees, and other companies with which ATM has arranged services for your benefit and any assignees, transferees or replacements of the above referred parties. It will be treated in accordance with the legal provisions under UAE law concerning data protection.
If you have any specific questions that are not covered on this page, please mail your enquiry to: Al Tayer Motors LLC P.O. Box 7310 Dubai, U.A.E Email: email@example.com or call 800 MOTORS (668677)
website and mobile application (together, the “Website”) and associated Website customer service channels. We take your privacy very seriously and therefore want you to know how your data is collected, used, shared and stored. The Website is owned and operated by Premier Motors LLC and/or its affiliates and subsidiaries (together “we”, “us” or “Premier Motors”) in the United Arab Emirates. Al Tayer Motors LLC is a limited liability company incorporated under the laws of the United Arab Emirates, and its registered office at PO Box 7310, Dubai, United Arab Emirates.
Information we may collect
We collect information supplied by you via the Website, other websites operated by us or any of our Website customer service channels including without limitation on the phone, via email, during personal shopping visits or via our Live Chat feature (where available). We also collect information when you visit our Website, other websites operated by us or from third parties authorised to share your information with us. We and our authorised service providers may collect some of this information even if you are not a registered user or do not place an Order. This information may include:
Contact and personal details such as: name, delivery address, phone number, email address, billing and payment information, date of birth, gender and nationality
Website statistical information such as: your location, the URL you use to access the Website, browser or device type/unique fingerprint, your computer’s IP address and domain type, which pages you visited, search terms you entered, items you clicked on
Transactional information such as: Orders you placed, items you purchased, date and time of Order as well as Orders you decided not to complete or items you placed in your basket and discarded, preferences you have indicated to us
Information from third parties such as: payment providers or through the Amber Program
Information you supply to us via online or offline surveys or product registration
Please note that your full payment card details are captured only for the purposes of processing your transaction and are not stored, sold or rented by us. Your full payment card details are not available to our staff. All card transactions are managed by trusted, certified and legally authorised partners who are responsible for ensuring that your payment details remain secure during the payment process.
Where you provide the information of a third party to us, you are confirming that you have their consent to do so.
Our Website uses first party cookies (very small files that are sent by us to your computer or other access device) and other similar technologies which we can access when you visit our Website in the future. We may also use third party cookies. The different cookie settings that you can opt on the website are as follows.
Strictly Necessary cookies are essential to let you move around the website and use its features, such as accessing secure areas, shopping baskets and online billing. These cookies allow our website to provide services at your request.
Performance cookies collect information about how you use our website e.g. which pages you visit most often, and if you experience any error messages. They also allow us to update our website to improve performance and tailor it to your preferences. These cookies do not collect any information that could identify you - all the information collected is anonymous. They will not be used to target adverts to you on other websites.
Functionality cookies are used to remember the choices you make, e.g. your user name, log in details and language preferences. They also remember any customisations you make to the website to give you enhanced, more personal features.
Targeting cookies collect information about your browsing habits to deliver adverts which are more relevant to you and your interests. They also measure the effectiveness of advertising campaigns.
By using our Website you agree that we and they can place these types of cookies on your device and access them whenever you visit the Website or other websites operated by us. Please update the cookie settings to the one of your choice from the above listed options. If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.
Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website.
How we use information
We may use your information including for the following purposes:
For any purpose associated with the processing or fulfilment of your Order or to provide any service you request from us
To verify and execute financial transactions you make through the Website or performing fraud detection
To assist you with your customer service queries or provide information you have requested
For analytical or statistical purposes
For marketing purposes including communicating promotional information about us, our partners and our websites, through newsletters and re-marketing ads. This is subject to whether you have opted out of receiving such communications
To improve our service offering or Website
To combine it with information we already hold lawfully through other sources
To protect our rights, safety or the safety of others including for fraud prevention
For any purpose required by law or regulation
We may offer a Live Chat feature to assist you with queries you may have. Where available we may record and store all chat conversations. These transcripts are only accessed for customer service purposes.
Who may we share information with
We may share your information with any of the following:
Our group companies
Service providers who perform services on our behalf, such as: payment processing, information technology, Website maintenance, surveys and market research, warehousing and logistics, couriers, advertising and marketing or any service required to process your Order
Our professional services providers such as: legal, audit, financial and insurance advisers
Any assignee, successor operator or prospective purchaser of the Website or of us
Any legal, regulatory, law enforcement, government or municipal bodies
Any gift recipient or provider of any warranty in relation to your Order
Contacting Us and Opting Out of certain communications
Whenever you receive a marketing communication or newsletter from us (which may be by email, SMS, push notification, telephone or direct mail), you will be given an opportunity to unsubscribe. In addition, you can change your marketing preferences at any time by contacting us as described above.
You may also request rectification of any incorrect data displayed in your online Account by contacting us or in certain cases, you may be able to directly amend certain information online.
Measures we put in place to protect your data
Information you provide to us via our Website is stored on secure servers. Any payment transactions carried out through our Website will be encrypted using Secure Socket Layer technology.
We have implemented various steps to safeguard the integrity of our information technology infrastructure, including by implementing authentication, monitoring, auditing, and encryption technology. Security measures have been integrated into the design, implementation, and day-to-day operations of the Website as part of our continuing commitment to the security of electronic content and the electronic transmission of information. Despite such efforts, generally the transmission of information via the internet is not completely secure and its security can never be guaranteed. Any transmission of data via our Website is therefore carried out at your own risk.
Your data may be transferred to, and stored in or outside, the United Arab Emirates. In submitting your data to us and using our Website, you acknowledge that your data may be sent to countries with differing levels of laws in the field of personal data protection. We require all third parties to whom any personal data is disclosed to keep it secure, treat it as confidential and use it only for the purposes agreed with us.
Third Party Websites